Kanye West Cuts Ties With Gap, Adidas Because Of China

Kanye West is reportedly cutting ties between his clothing brand Yeezy and global powerhouses Gap and Adidas at least in part because of their relationship with China.

West discussed his decision to leave Adidas with CNBC’s “Closing Bell” and revealed that the company’s manufacturing ties to China played into his decision to leave.

“This is the day of liberation right here. This is the day to not be just valued on my cash flow, to be valued on the equity that we bring. You know, we’ve seen the influence that we’ve had on two Fortune 500 companies. Also a lot of stuff they [Adidas] have commitments to China, and [we] wanted to do localized manufacturing, which is completely possible with some of the factories that I’m buying here in California, we can actually bring industry back to America,” West said during his interview.

West also believes that Adidas left him out of the development process of some of his shoes and also copied some of his designs that he said, in a tweet, took as many as two years from start to finish.

His brand, Yeezy, also had ties to The Gap, a San Francisco based chain that sold his Yeezy product line as well. The Gap also has ties to China which played a roll in his decision to leave, but it was not the only reason.

In his termination letter to The Gap, he accused the company of not holding up its end of the contract which, according to the rapper, included opening up stand-alone stores not related to The Gap brand.

“GAP left Ye no choice but to terminate their collaboration agreement because of GAP’s substantial noncompliance,” says Ye’s attorney Nicholas Gravante. “Ye had diligently tried to work through these issues with GAP both directly and through counsel. He had gotten nowhere.”

In the next few months, Kanye West could begin to manufacture his clothing and footwear line in the U.S. and sell them in his own free-standing “Yeezy” stores.

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